Great coffee · Zero pretension

Our
Story

How a pretentious pour-over in Venice Beach led to a mission: exceptional coffee without the gatekeeping.

The Origin Story

It started with a
pour over.

Picture this: Venice Beach, 2013. A fancy coffee shop. A guy in front of me orders a pour over. The barista starts swirling the kettle in these elaborate circular motions while pouring.

The customer, clearly impressed, asks: "Are those motions important?"

The barista, without missing a beat:

"It's not just important.
It's essential."

I thought: What a load of bollocks.

The water? Essential. The coffee beans? Definitely essential. But a hipster barista doing interpretive dance with a kettle? Come on.

That's when I realized: there's way too much BS in coffee. The industry had been hijacked by people who care more about feeling superior than about enjoying a great cup.

So we started Moustache Coffee Club—named after the most pretentious facial hair in coffee culture—as a bit of a joke. And a mission: get people access to the rare auction lots and exceptional coffees that the coffee snobs hoard for themselves. No gatekeeping, no BS.

Our Philosophy

The No-BS Approach

We Don't Believe

— You need a $3,000 espresso machine
— You need to attend a "cupping ceremony" to appreciate coffee
— That the way you pour water matters (it doesn't)
— Coffee should come with a lecture

✓

We Do Believe

— Rare auction lots shouldn't be gatekept
— Light roasting lets you actually taste the coffee
— A new coffee every week keeps things interesting
— Fresh beats stale, always

The Founder

Sean Reilly

Chief Moustache-Haver

Sean holds a PhD in Computer Science and applies his analytical approach to sourcing and roasting coffee. He started Moustache because he was tired of the pretension—and because he believes everyone deserves access to the world's best coffees.

When he's not traveling to coffee origins or perfecting roast profiles, he's probably brewing a V60. (But don't worry, he won't judge how you make yours.)

Yes, he does actually have a moustache.

The Name

Why "Moustache"?

Have you ever noticed every artisanal coffee shop is staffed by guys with elaborate moustaches?

The name's a joke—we're self-aware about the industry we're in. That said, we do genuinely appreciate a fine moustache. Several of us sport them.

No moustache required to enjoy our coffee, though. We're inclusive like that.

Ready for coffee
without the BS?

Rare coffees. New every week. Light roasted, shipped fresh. No gatekeeping required.

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Our Story

It started with a pour over.